Michael Goodman, MD has practiced Gynecology, Pelvic Support and Vagino-Vulvar Aesthetic Surgery, Perimenopausal Medicine, Health Enhancement, Sexology and Bone Densiometry in Davis, CA, since 2000. Prior to that, after training at Stanford University, he was in private practice on the Mendocino Coast and worked as a consultant and Hospitalist in the San Francisco Bay Area and Central Valley. One of the early pioneers in the field of Advanced Operative Laparoscopy, he has presented numerous times at medical meetings, authored papers, and taught the subject at seminars in the 1980s and 1990s.
Dr. Goodman is internationally-recognized in his subspecialty of Female Genital Plastic/Cosmetic, or Vulvovaginal Aesthetic, Surgery. He holds joint memberships in the American Academy of Cosmetic Surgeons, the International Society for the Study of Women’s Sexual Health, the International Society of Cosmetogyecology, and the American Academy of Cosmetic Gynecologists, and is on the invited faculty of international meetings and courses sponsored by all 4 organizations. He is a teacher of surgeons, and has taken part in several world congresses both in the USA and internationally. His six publications and commentaries in major peer-reviewed medical literature makes him a leader in the field, with unparalleled clinical, research, and teaching experience. Altogether Dr. Goodman has published over 10 peer- reviewed papers in major medical journals on diverse medical and surgical subjects.
Dr. Goodman is an experienced pelvic and labial surgeon and is Board Certified in Gynecology, an elected member of the Society of Reproductive Surgeons and is accredited as an Advanced Laparoscopic Surgeon by the Accreditation Council on Gynecologic Endoscopy. He is a trained and Accredited Clinical Bone Densiometrist and is the only Certified Menopausal Practitioner and Clinician in his area of Northern California. He is an independent, not beholden to insurance companies or health plans — his only clients are his patients.
Fees are fair and client-friendly. All procedures are performed by Dr. Goodman personally, not by hired staff or physicians-in-training.
Thirty-five years of experience, “seen everything,” enjoys working with women, listening to problems, and helping devise solutions.
Honors, Books Published, Contributions to the Literature
- a. Executive Council, Top Cosmetic Gynecologists
- b. Scientific Co-Director, 2020 ISCG, and ~ 2007-2010 CAVS meetings.
- c. Awards:
- i.“Best Labiaplasty + Clitoral Hood Reduction,” ISCG 2017.
- ii. “Best Revision Labiaplasty,” ISCG, 2018
- iii. Annual Award for Teaching Excellence, ISCG, 2019
- iv. “Best Labiaplasty, minora + Labiaplasty, majora,” ISCG, 2020
- d. Books:
- i. Female Genital Genital Plastic and Cosmetic Surgery (Editor-in-Chief, Wiley-Blackwell, 2016.)
- ii. “You Want To Do WHAT? Where?? I complete Guide to Female Genital Plastic and Cosmetic Surgery.” (Amazon, 2015
- iii. MENopauise: The Book For Men,” Rob’t Reed Pub, 2010
- iv. The Midlife Bible: A Woman’s Survival Guide” (Rob’t Reed, 2007, 2009)
- e. Medical Literature:
- i. Dr. Goodman is a Peer Reviewer for Journal Sexual Medicine, Aesthetic Surgery Journal and Plastic and Reconstructive Surgery, among other Journals
- ii. Dr. Goodman has published 11 articles, Reviews, Invited Commentaries, and Refereed Letters To the Editor in major medical journals in the field of Genital Plastics published in the journals Obstetrics and Gynecology, American Journal of
- iii. Obstetrics and Gynecology, Journal of Sexual Medicine, Aesthetic Surgery Journal, and the Journal of the American Association of Cosmetic Surgery. These are reproduced on his website .
- Clitoral Hood Reduction
Our office can assist you in arranging a low interest payment plan through CareCredit. We also accept cash, cashiers checks and credit cards (Visa, MasterCard, American Express, and Discover).
ALL FEES ARE APPROXIMATE AS DR. GOODMAN DOES NOT KNOW EXACTLY WHAT WILL NEED TO BE DONE UNTIL HE SEES THE PATIENT. ALSO, ANESTHESIA AND FACILITY FEES ARE BASED ON AMOUNT OF TIME SPENT IN OPERATING ROOM, SURGERY MAY RUN LONGER OR SHORTER THAN EXPECTED.
**Cash Discount: 3%, Check discount: 2%**
Initial surgical consultation: $200 (applied to surgery balance if elected up to 1 year from date of consultation)
Your initial consultation may be done in-person or via online “virtual consult” with an email review of your high-quality digital photographs.
A brief (5-10 minute) telephone consult may be arranged, free of charge, to discuss your goals and needs. However, a more in-depth personalized consult with a careful review of your personal anatomy is necessary prior to specific advice and scheduling surgery.
Each person is unique and, therefore, no two procedures are the same. An in-depth consultation with a careful review of your personal anatomy is required in order to choose the right procedure to fit your goals and to provide you with an exact price quote for your customized procedure. You will receive a detailed written quote for surgery at your initial consultation.
Surgical booking deposit: $750 (applied to surgery balance)
If you choose to cancel your surgery (for any reason) the deposit may be non-refundable. However if surgery is then re-scheduled within 6 months from the cancellation date $500 of the deposit will be re-applied. If surgery is cancelled a second time, the deposit cannot be re-applied.
If you need to re-schedule your surgery you may do so once free of charge with at least 4 weeks notice. However all subsequent re-schedules or reschedules with less than 4 weeks notice may be subject to a $500 fee. Reschedules with less than 48 hours notice will be subject to a $750 deposit fee.
All fees must be paid in full at the time of your pre-op appointment, which is scheduled anywhere from 7 days prior to the procedure up to the day of your surgery.
If your surgery is being performed at one of the two surgical centers we use, the center may bill your insurance carrier the appropriate hospital and anesthesia fees.
- Unilateral: $3,000-4000, depending on complexity
- Bilateral (simple): $4500 to $6500, depending on complexity, whether revision of hood and/or posterior commissure is involved, etc.
Clitoral Hood Reduction only: $2500-3500.
- Separation (“unhooding” – phymotic hood) for additional clitoral exposure: $1,500-$2,000
Perineoplasty only: $5,500 – $6000 (includes Luna Balls™ vaginal musculature training device if needed)
Vaginal Rejuvenation (combined pelvic floor repair, Vaginoplasty + Perineoplasty): $7,000-$8000
- This fee includes visit to pelvic floor physical therapist if needed, as well as an APEX™ pelvic floor muscle training device and “Luna Balls”.
- 3 treatments, plus a 1-year “touchup”: $2800.00
- Discounted price if added to a Perineoplasty/Vaginoplasty: $1500.00
- Preparation and treatment one injection $1400.00. Second (repeat) injections if desired discounted by 50%.
- Discounted price if added to Vaginoplasty and/or FemiLift (O-Shot will be performed a minimum of 3 months from surgery, to allow for full healing and resumption of sexual activities) $1100.00; second O-Shot if requested $600.
***“Multiple Procedure” fees are discounted by 50% (All procedures after the first procedure are discounted. Ask staff for clarification.
- Clitoral Hood Reduction
I am approaching my 30th birthday and had been contemplating doing this procedure for the last year or two. I have one child who is almost 11 years old and my husband and I decided that our family is complete. Due to how personal this type of procedure is in nature, I was very diligent with researching who would be my specialist. I am so grateful to have selected Dr. Goodman and his team. I flew out of state to see him specifically for his expertise and incredible knowledge and bedside manner. The entire experience from the moment I picked up the phone to schedule a consultation was wonderful. Dr. Goodman took the time to make me feel comfortable every step of the way. I’m thrilled with how the procedure went, the healing time and post-op. Any questions or concerns I had along the way were answered with great care and compassion. I highly recommend anyone who is even considering this type of procedure to choose Dr. Goodman and his team. I’m lucky to have found him and would travel any distance to be in his care. Thank you, Dr. Goodman, for everything!
Dear Dr. Goodman,
I was feeling so good today I thought I’d give you a follow-up on the surgery you performed on me a few years ago.
I had labiaplasty and vaginal rejuvenation in May of 2008. Before surgery, my vagina felt very loose and there was extra skin (labia) that rubbed and chafed, making me feel older than my 51 years. My husband and also Dr. Goodman assured me that I was normal, and my husband said he had never noticed anything that annoyed or bothered him. I decided to go ahead with the surgery and have never been happier.
I have not spent a lot of my time looking “down there,” but the visual difference is not even the best part. I feel much more snug. My husband is extremely happy, too. He has mentioned many times that there is a positive difference in appearance and fit.
Dr. Goodman, I love you, my husband loves you and my hoo-hoo loves you! Please feel free to use my name and give my information for a reference.
Getting my labiaplasty and clitoral hood reduction was the most meaningful treatment I have ever done just for me! I have stopped stressing about my large labia and have enjoyed the sensations of intimacy again. The staff was very knowledgeable and sincere and took the time to answer my questions and concerns. Dr. Goodman took the time to listen to my concerns and helped me decide on just the right procedure, giving me back my interest and security to enjoy my sensual side once again. I will always refer him for his surgical skill, his integrity, honesty and his sincerity!
After I had my last child, I noticed that intercourse just didn’t “feel” the same… I wasn’t able to grip my partner the way I used to. I didn’t have any complaints from my partner, but I know my body. So I finally had the courage to have a consultation with Dr. Goodman, and I must say I am so elated and relieved that I had the procedure done. All of my insecurities with my womanhood flew out the window.
I wish that I knew about this [genital plastic surgery] years ago! I was dissatisfied with how I felt and looked for years. I am so much happier now. I had no idea a procedure even existed to help… Even though no one sees [the results of surgery], it makes me feel better as a woman. I did it for myself, not my husband… For me, not anyone else. I felt under no pressure… I can accept someone saying ‘I don’t understand why.’ It’s OK to not agree, but not [to say], ‘You shouldn’t do this.’ It’s my body—I can do what I want, and unless the person has walked in my shoes they have absolutely no right to make a pronouncement on what I should or should not do…
I cannot thank you enough. You took the time to listen, were not judgmental and [produced] the exact results I was hoping for!
It will be two years since my surgery come March, and I just want you to know having my surgery was the best thing I have done for myself.
Since I saw you last, my husband passed away from his lung disease and my relationship with Alex has blossomed. We were sweethearts when we were 16 years old and now we are enjoying life—and because of my labiaplasty surgery, enjoying the best sex of our lives.
At 62 years old, I really feel like I’m 16 again!
Thank you so much.
It has been about two months since I had my labiaplasty surgery. Going to Dr. Goodman for this procedure was one of the best decisions I have ever made in my life. I feel a freedom that wasn’t accessible to me before the surgery. I can go in the locker room and change and shower without trying to hide myself from other people. While it is true that all women are normal and every size labia is a normal size labia, the only women I have seen walking around naked and changing like it is no problem are the women whose labia aren’t so exposed and in your face.
I am not a person who usually opts for quick fixes as far as physical appearance goes. About 5 years ago, I became really conscious of how lacking I was in muscle definition. I mean, my legs were really flabby. Instead of getting liposuction or some sort of surgical procedure, I began working out. My journey of strengthening my body has been amazing and I now, 5 years later, get to experience the world through a strong and flexible body that I created for myself through dedication and continual effort. But my labia were another story. No amount of exercise or conscious effort would have made my labia less out there and exposed. Even if I wasn’t self-conscious about my labia, I would have been a spectacle for other women’s scrutiny and comparison every time I took off my panties. (If you are a woman, then you know how much we women compare and judge ourselves to other women.) I felt that I had done my time with my large and exposed labia and was ready to have a new experience of my female parts.
I am happy to say that in the past, I made a few of my girlfriends feel better about their female parts by showing them mine. And while it felt good to help them raise their self-esteem, I also wanted to feel that same feeling and sense of relief. So after years of wishing I could be free of these large and exposed female parts, I took control of my life experience and used the resources available in the world to alter my life experience for what I believe to be the better. While I could have fully accepted the way I was down under and I could have had an enjoyable life of covering myself up and not taking my towel off in the steam room, that is really not what I wanted.
After extensive online research, I chose Dr. Goodman and I knew he was the only one that I wanted to perform this intimate surgery. Because of this surgery and because of Dr. Goodman’s skill and artistry, a part of me has been freed. What may have taken my entire life to come to grips with has been freed up in the few hours of surgery. I knew where I was at with myself and I used the tools available to me to free myself from the psychological burden of having larger and more exposed labia than all the other labia that I have seen. And I have gone to many nude beaches and hot springs and have seen many naked women. In my experience, the women who feel confident and comfortable with their lady parts are the women whose labia aren’t exposed and hanging out there for everyone to see. And now that I have joined this group of women, I too feel confident and comfortable with my lady parts. For the rest of my life I will have this freedom, this physical and psychological freedom. I couldn’t be happier with my decision and am grateful that I found and used a tool (the surgery) to get me to this freedom.
I had my labia minora surgery on June 13, 2011. I’m writing this not to show how much I appreciate Dr. Goodman’s work (although I definitely do), but in the hopes of reaching out to women who may be debating whether they should have this procedure.
I am 21 years old and am currently attending SFSU, where walking about is a daily necessity. Having a larger labia minora became very irritating and painful. I believe an important concept to understand about your vagina is that in no instance should it hurt while doing any normal activity such as walking. I had been struggling with the decision of whether to do this type of surgery for many years. I am a very active person who participates in many sports and has worked as a waitress for 5 years. By the end of my days, I would be in so much pain from my vagina that wearing jeans was unbearable.
To justify the age at which I had this surgery, I would like to point out that I had started complaining about my vagina when I was 12; my reason for the surgery was in no way decided by a boy or the desire to have sex. Of course, sex has always been a painful experience for me, due to my enlarged lips rubbing against condoms as though they were clinging onto the penis for dear life. I know larger lips have the tendency to make many girls insecure. But let’s be honest: do men really care about the appearance of a vagina? Most definitely not. As cynical as this may sound, it’s my experience that men don’t care what it looks like as long as they’re getting the opportunity to be in it! The fact is, guys will only have issues with your vagina if it’s discouraging their chances of sex. On that note, if your vagina is causing pain during sex or the desire to not be intimate, I say what are you waiting for? Get it fixed now.
But getting back to my main reason for writing this—the women who may be doubting whether to get this surgery. I have to say that since my operation, I could not be more grateful. Though Dr. Goodman lectured me a hundred times on taking it slow, I was in fact able to walk around the day of my surgery. I used Vicodin the second day, and that was the last day I used it. I couldn’t believe how good I felt. My parents were constantly yelling at me to lie down because I forgot I’d even had surgery! I honestly believe that the reason it didn’t hurt so bad (besides the fact that Dr. Goodman knows what he’s doing) is because I had lived with so much vagina pain over the years that this was nothing!
Yesterday was my first day back to school, which means a walk up 5 flights of stairs to my first class. By the time I reached that last step, I paused and couldn’t help but smile. I had just walked up over 50 steps without that familiar pain I had grown to bear. I couldn’t help but wonder why I had waited so long to get this done!
On a side note for women researching this surgery, it is all about the doctor! My friend had this surgery done in Lodi for only $800. I couldn’t believe the price, but when she called me the next day stating, “This is the worst pain in my entire life,” I understood why the price was so low. She regretted her choice because of the horrible pain (this coming from a 32-year-old woman who was a physical trainer and had had 3 children and a boob job). Don’t let other people discourage you; it really does depend on having a good doctor—like Dr. Goodman.
June 16, 2011 at 6:59 pm
Hello,I have just had my labia minora surgery last week (June 13, 2011). I am writing this blog, not in hopes to show how much I appreciate Dr. Goodman work (though I definitely do), but in hopes to reach out to women debating on this procedure.I am 21 years old, and am currently attending SFSU, where walking about is a daily routine. Having a larger labia minora became very irritating and painful. I believe an important concept to understand about your vagina is that in no exception should it hurt while doing any normal activity, such as walking. I had been struggling with the decision wither to do this type of surgery or not for many years. To justify my age, I would like to point out that I had started complaining about my vagina when I was 12; therefore my reasoning for the surgery was in no way decided by a boy or sex. I am a very active girl participating in many sports and waitressing for 5 years. By the end of my days I would be in so much pain from my vagina, that wearing jeans were unbearable.
Of course sex has always been a painful experience, due to my enlarged lips rubbing on condoms as though they were clinging onto the penis for dear life. And I would agree that large lips are rather un- appealing, and have the tendency of making many girls insecure. But lets be honest, do men really care about the appearance of a vagina? Most definitely not, as cynical as this may sound, but men donut care what it looks like as long as they’re getting the opportunity to be in it! The fact is, guys will hate your vagina if it is discouraging their chances of sex. Therefore on that note, if your vagina is causing pain or the desire to not be intimate, what are you waiting forget it fixed.
Getting back to the true reasoning for writing this, is for the women with a little doubt about the surgery. It has been day six, since my operation and I couldn’t be more grateful. Though Dr. Goodman lectured me a hundred times on taking it slow, I was in fact walking around that day. I used vicodin the second day, and that was the last day I used it. I could not believe how good I felt. My parents were constantly yelling at me to lay down because I forgot I even had surgery. I honestly believe that the reason it did not hurt so bad (beside the fact Dr.Goodman knows what heirs doing!) but because I had dealt with so much vagina pain throughout all these years, this was nothing!
Yesterday was my firstly back to school, where I am on Bart for an hour, then walk up five flights of stairs to my first class. By the time I reached that last step I paused and couldn’t help but smile. I had just walked up over 50 steps without that familiar pain I had grown to bear. I couldn’t help but wonder why did I wait so long to get this done!
An aside for women researching this surgery, it is all about the doctor! My friend had gotten this surgery done in Lodi for only $800.00; I couldn’t believe the price, but when she called me the next day stating IHS is the worst pain in my entire life the price seemed to be justified. She regretted it because of the horrible pain ( this coming from a 32 year old women who wad a physical trainer and had 3 children and a boob job)! Don’t let other blows discourage you, it really depends on the doctor!
I had labiaplasty and vaginal rejuvenation in May of 2008. Before surgery, my vagina felt very loose and there was extra skin (labia) that rubbed and chaffed making me feel older than my 51 years. My husband and also Dr. Goodman assured me that I was normal and my husband said he had never noticed anything that annoyed or bothered him. I decided to go ahead with the surgery and have never been happier.
I have not spent a lot of my time looking “down there,” but the visual difference is not even the best part. I feel much more snug. My husband is extremely happy too. He has mentioned many times that there is a positive difference in appearance and fit.
Dr. Goodman, I love you, my husband loves you, and my hoo-hoo loves you! Please feel free to use my name and give my information for a reference.
“I had originally planned to have 3 consultations regarding vaginoplasty surgery to gain perspective on the procedure from 3 different physicians. My first consultation was with a plastic surgeon and frankly, I didn’t feel this person was knowledgeable OR experienced on this type of surgery and I felt very apprehensive about even continuing to investigate having this done. My second appointment was with Dr. Goodman and my experience was a complete 180 from the previous consultation.
I had stumbled upon Dr. Goodman’s website and was quite impressed with the extensive background and experience he had doing this type of surgery. His website was informative and educational as well. There was a certain comfort knowing that Dr. Goodman was an OB/GYN AND specialized in women’s issues. It just all made sense. The consultation was extremely thorough. Dr. Goodman presents his expertise in a clear and caring manner and offers recommendations for YOUR body’s needs. You don’t feel you’ve been pushed to choose from a “menu” of procedures. My husband and I left the consultation feeling we could make an informed decision about the procedures I wanted. Needless to say, I didn’t even choose to have the 3rd physician consultation because I felt confident with Dr. Goodman.
My surgery was performed in January of 2008. I chose to have vaginoplasty, labiaplasty and the Sur-X procedure for incontinence. I lead an extremely physical and active lifestyle and I couldn’t be happier with my choices and the outcome. My results are far beyond the expectations I had.
Dr. Goodman’s office staff is caring, competent and professional. From my very first e-mail communication inquiring about services to setting up appointments to asking a plethora of questions about my procedures to assistance with post-op inquiries and billing—the staff is prompt, courteous and attentive. I always knew there was no such thing as a “stupid question” and someone was always there to help me when needed.
Anyone considering using Dr. Goodman for women’s healthcare issues will be more than pleased with their decision. I know that I will look to Dr. Goodman for any health issues I might have in the future. I thank Dr. Goodman and his staff for everything!”
Deidre M. (view her before and after photos below)
- Clitoral Hood Reduction